A "how it works" video for a landing page
Visitors who don't read the page still get the idea in under a minute.
- Write the three steps of your product in plain words and choose "My script".
- Keep 16:9 and 45 seconds, enough for a hook, three steps and a closing line.
- A calm narrator such as Rachel or George suits a product page.
- Turn music off if the page autoplays the video without sound anyway; captions carry it.
